Why Not?

Tony Hsieh (The Tony in Tony’s Rabbit Hole Tour) is a human with a thirst for connection and a hunger for personal growth. He is choosing to make a positive impact in the world and hopes you’ll join him. is an American Internet entrepreneur, venture capitalist, former CEO of Zappos, and New York Times Best Selling Author.

He’s also an active stakeholder in the Downtown Project in Las Vegas. You may know him as an American internet entrepreneur, venture capitalist, former CEO of Zappos and a New Your Times Best Selling author.

He wants you to know, that that is just scratching the surface.

Think of this site as Tony’s hub to inspire, connect, educate, and entertain thought-leaders, and change makers. Won’t you join us?

Inspire. Connect. Educate. Enterain.

The things you’ll find:


Get those creative juices flowing with content that drives you forward.


Build a passionate community bustling with genuine relationships.


Enjoy a healthy dose of fresh, thought-provoking ideas to keep your mind sharp.


Let loose, have fun, and get lost in something unexpected.

Now for some things Tony’s passionate about

Tony reads a lot. Like, omg, a lot! And the articles he believes will most likely cause serendipitous collisions wallpaper the Rabbit Hole

Market-Based Dynamics
A system with minimal number of constraints that enable maximum freedom but also maximum accountability.

Serendipitous Collisions
The Rabbit Hole is Tony’s way of encouraging more and more “happy accidents.” When you fall out of your comfy hammock of knowledge and start connecting with new people, more people, you learn more which leads to knowing more people and so on.

DTP Las Vegas

The Downtown Project Las Vegas inspires people to live, work, and play through cultivating environments that encourage creativity, discovery, and WOW experiences.

DTP is helping revitalize part of downtown Las Vegas through investment in small businesses, tech startups, real estate and development, plus a heavy dose towards the arts, culture, and education. 

Ultimately, DTP will help make downtown Las Vegas a place of inspiration, entrepreneurial energy, creativity, innovation, upward mobility, and discovery through the Three C’s (Collisions, Co-learning, and Connectedness) in a long-term, sustainable way.

It’s A Punderful Life

Homophonic pun
The wedding was so emotional that even the cake was in tiers.

Homographic pun
A lingerie thief gave a police officer the slip.

Compound pun
Santa’s helpers are subordinate clauses.

Recursive pun
Fourth of May is International Star Wars Day. May the Fourth be with you.

Visual pun
Fish ‘n’ Chips

Tony savors the opportunity for a good pun. So, get familiar with the high-five of puns.